PlayUK Casino Privacy Policy

At Play UK, we are committed to protecting your personal data and ensuring your privacy is respected at all times. This Privacy Policy explains how we collect, use, store, and share your personal information when you access and use our services at PlayUK Casino. We encourage you to read this document carefully so you fully understand your rights and our responsibilities as your data controller.

PlayUK Casino is operated by Grace Media (Gibraltar) Limited, company number 120628, Sovereign Place, 117 Main Street, Gibraltar GX11 1AA. We are licensed by the UK Gambling Commission (licence number 57869) and the Gibraltar Gambling Commission (RGL 125). As a regulated operator, we are bound by strict data protection standards, including those set out under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Information We Collect

When you register and use our Play UK platform, we may collect the following categories of personal information about you:

Your full name, date of birth, and contact details (email address, phone number, postal address)
Your username, password, and account preferences
Financial information, including payment method details used for PlayUK deposits and withdrawals
Identity verification documents such as a passport, driving licence, or utility bill
Your gaming activity, transaction history, and session data on our PlayUK Casino platform
Device information, browser type, IP address, and cookies data
Communications you send to our customer support team via live chat, email, or SMS

We collect this information directly from you when you create an account, make a PlayUK deposit, contact our support team, or participate in promotions such as our welcome bonus or free spins offers.

How We Use Your Personal Data

At Play UK Casino, we use the personal data we collect for the following purposes:

To verify your identity and comply with our obligations under anti-money laundering (AML) and Know Your Customer (KYC) regulations
To process your transactions, including deposits and withdrawals via Visa, Mastercard, PayPal, Trustly, and MuchBetter
To manage your account and provide access to our PlayUK Casino slots, table games, live casino, and jackpot titles
To send you promotional communications about PlayUK free spins, bonus offers, and the Reward Club loyalty programme — where you have consented
To comply with our regulatory obligations under the UK Gambling Commission licence 57869
To detect and prevent fraudulent activity, problem gambling behaviour, and account misuse
To improve our platform and personalise your experience across desktop and mobile
To respond to customer support enquiries submitted via email at playuk@gracemediasupport.com or SMS

Legal Basis for Processing

We process your personal data on the following legal grounds:

Contractual necessity: we need your data to fulfil our agreement with you when you create a PlayUK account and use our services
Legal obligation: we are required to process certain data to meet our duties under gambling regulation and financial crime prevention law
Legitimate interests: we may process data where we have a legitimate business interest, such as fraud prevention and improving our PlayUK Casino software platform
Consent: where you have given us explicit consent, for example to receive marketing communications about PlayUK bonuses and promotions

Sharing Your Personal Data

We do not sell your personal data to third parties. However, we may share your information with trusted partners and service providers in the following circumstances:

Our software platform providers, including those operating under Gibraltar Gambling Commission licences RGL 118 and RGL 152, to deliver our PlayUK Casino gaming experience
Game suppliers such as NetEnt, Microgaming, Evolution Gaming, Pragmatic Play, and others, to the extent necessary to provide gameplay
Payment processors to facilitate your PlayUK deposits and withdrawals
Identity verification and fraud prevention agencies as required by our regulatory obligations
The UK Gambling Commission and other relevant regulatory or law enforcement authorities, where required by law
Our customer support partners who assist us in operating our 24/7 live chat and email services

Cookies and Tracking Technologies

Our Play UK website uses cookies and similar tracking technologies to enhance your browsing experience, remember your preferences, and analyse how you use our platform. We use both session cookies, which expire when you close your browser, and persistent cookies, which remain on your device for a set period.

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our PlayUK Casino platform. For more details, please refer to our separate Cookie Policy.

Data Retention

We retain your personal data for as long as your account remains active and for a period of at least five years after account closure, in accordance with our legal obligations under the UK Gambling Commission licence 57869. In some cases, we may be required to retain data for longer periods to comply with applicable law.

Your Data Protection Rights

Under UK GDPR, you have the following rights regarding your personal data held by our Play UK Casino:

The right to access a copy of your personal data
The right to request correction of inaccurate or incomplete data
The right to request erasure of your data, subject to legal limitations
The right to restrict or object to the processing of your data
The right to data portability
The right to withdraw consent for marketing at any time

To exercise any of these rights, please contact our team at playuk@gracemediasupport.com. We will respond to your request within one calendar month.

Security of Your Data

We take the security of your personal information seriously. Our PlayUK Casino platform employs industry-standard security measures, including SSL encryption, secure payment processing, and strict internal access controls. All staff with access to personal data are trained in data protection best practices.

Third-Party Links

Our Play UK website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their policies independently. This Privacy Policy applies solely to data collected by us through the PlayUK Casino platform at https://www.playuk.com/.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make material changes, we will notify you via email or a prominent notice on our Play UK platform. We encourage you to review this policy periodically to stay informed about how we protect your data.

Contact Us

If you have any questions about this Privacy Policy or how we handle your data at PlayUK Casino, please contact us:

Email: playuk@gracemediasupport.com
SMS: +447361587953 or +447360275976
Post: Grace Media (Gibraltar) Limited, Sovereign Place, 117 Main Street, Gibraltar GX11 1AA

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection, at www.ico.org.uk.

Content updated: July 21, 2026