PlayUK Casino Cookie Policy
At Play UK, we are committed to being transparent about how we use cookies and similar tracking technologies on our website. This Cookie Policy explains what cookies are, how we use them at PlayUK Casino, why we use them, and the choices you have regarding their use. By continuing to use our website at playuk.com, you agree to our use of cookies as described in this document. We encourage you to read this policy carefully alongside our Privacy Policy to understand how we collect and process your personal data.
What Are Cookies?
Cookies are small text files that are placed on your device — computer, smartphone, or tablet — when you visit a website. Here at PlayUK Casino, we use cookies to help our platform function correctly, to remember your preferences, and to improve the overall experience you have when you play with us. Cookies do not contain personally identifiable information on their own, but when combined with other data we hold, they may be linked to you as an individual.
In addition to traditional cookies, we may also use similar technologies such as pixel tags, web beacons, and local storage. For the purposes of this policy, we refer to all of these collectively as "cookies."
Types of Cookies We Use
At PlayUK Casino, we use several categories of cookies, each serving a specific purpose. Below is a breakdown of the types of cookies you may encounter when you visit our site:
Strictly Necessary Cookies
These cookies are essential for our website to function and cannot be switched off in our systems. They are typically set in response to actions you take, such as logging into your PlayUK account, making a deposit, or setting your privacy preferences. Without these cookies, services you have requested — such as accessing your account or completing a transaction — cannot be provided.
Performance and Analytics Cookies
We use performance cookies to understand how visitors interact with our PlayUK Casino platform. These cookies collect information in an aggregated, anonymous form and help us identify which pages are most popular, how players navigate the site, and whether they encounter any errors. This allows us to continuously improve your experience across our desktop and mobile browser-based casino.
Functional Cookies
Functional cookies allow our PlayUK Casino website to remember choices you make — such as your language preferences, region settings, or whether you have previously accepted our cookie notice. These cookies provide a more personalised experience and help us deliver relevant features without requiring you to re-enter information on each visit.
Targeting and Advertising Cookies
We may use targeting cookies to deliver relevant promotional content, including information about our PlayUK bonuses, free spins offers, and the latest games available on our platform. These cookies track your browsing activity across our site and may be used in conjunction with third-party advertising partners to present you with offers that are more likely to interest you.
Third-Party Cookies
In addition to our own cookies, we work with trusted third-party service providers who may also place cookies on your device when you use our services. These include, but are not limited to, our game software providers such as NetEnt, Microgaming, Pragmatic Play, Evolution Gaming, and others who power the slots, table games, and live casino games on our platform. Third-party analytics and payment processing partners — including Visa, Mastercard, PayPal, Trustly, and MuchBetter — may also set cookies to support their services.
We do not control these third-party cookies and recommend reviewing the privacy and cookie policies of these providers directly. At Play UK, we take reasonable steps to ensure our third-party partners handle data responsibly and in compliance with applicable regulations.
How Long Do Cookies Last?
Cookies we use on our PlayUK Casino site may be either session-based or persistent:
- Session cookies are temporary and expire when you close your browser. We use these to maintain your session while you navigate our site or play games.
- Persistent cookies remain on your device for a set period of time, or until you manually delete them. We use these to remember your preferences and improve your return visits to our Play UK platform.
Your Cookie Choices and Controls
We believe you should have control over the cookies placed on your device. At PlayUK Casino, you can manage your cookie preferences in the following ways:
Cookie Consent Tool
When you first visit our site, we will present you with a cookie consent banner. You can use this tool to accept all cookies, reject non-essential cookies, or customise your preferences by category. You can revisit and update your cookie settings at any time by accessing the cookie preferences link in our site footer.
Browser Settings
Most web browsers allow you to control cookies through their settings. You can configure your browser to refuse all cookies, to notify you when a cookie is being set, or to delete cookies already stored on your device. Please note that disabling certain cookies may affect the functionality of our PlayUK Casino website, and some features — including account login and payment processing — may not work correctly if essential cookies are blocked.
- Google Chrome: Settings → Privacy and Security → Cookies
- Mozilla Firefox: Options → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Microsoft Edge: Settings → Cookies and Site Permissions
Opt-Out Tools
For analytics and advertising cookies, you may also opt out using tools such as the Google Analytics Opt-out Browser Add-on or the Network Advertising Initiative opt-out page. We at Play UK encourage you to explore these options if you prefer to limit tracking by third-party services.
Cookies and Responsible Gaming
Here at PlayUK Casino, we are fully licensed and regulated by the UK Gambling Commission (licence number 57869) and the Gibraltar Gambling Commission (RGL 125). We take our responsibilities seriously, and some cookies on our platform are used to support responsible gambling features — such as remembering deposit limits you have set or tracking self-exclusion preferences. These cookies play an important role in helping us provide a safer gambling environment, and we strongly recommend that you do not disable them.
Legal Basis for Using Cookies
We process cookies on the following legal bases. For strictly necessary cookies, our legal basis is the performance of a contract — specifically, the need to provide the services you have requested when you log into your PlayUK account. For all other categories of cookies, our legal basis is your consent, which you provide through our cookie consent tool. You have the right to withdraw your consent at any time without it affecting the lawfulness of any processing carried out before the withdrawal.
Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technology, or applicable legal requirements. When we make significant updates, we will notify you by updating the policy on this page and, where appropriate, by notifying you through our website. We encourage you to review this policy periodically to stay informed about how we use cookies at our PlayUK Casino platform.
Contact Us
If you have any questions about our use of cookies or this policy, please do not hesitate to get in touch. Our customer support team is available 24/7, 365 days a year, and you can reach us through the following channels:
- Email: playuk@gracemediasupport.com
- Live Chat: Available on-site around the clock
- SMS: +447361587953 or +447360275976
We at PlayUK Casino are operated by Grace Media (Gibraltar) Limited, company number 120628, Sovereign Place, 117 Main Street, Gibraltar GX11 1AA. We are committed to protecting your privacy and ensuring that your experience on our platform remains secure, transparent, and enjoyable.
Content updated: July 21, 2026